Keeping Up with Alexa for Associations

One of the most amusing parts of my job as a researcher is to see how my research life crosses into my real life on social media and online advertising.

My Google newsfeed is has pegged me with liquor company news after working with the Distilled Spirits Council of the US and trucking news after working with the Trucking Association of New York. Facebook keeps reminding me of my friends at the National Concrete Masonry Association. I don’t consider it a bad thing because I invest a lot in my clients and care about their members and how their sector is doing and enjoy seeing news about the sector.

However, this week, the ads crept into my TV watching on Hulu (aka my down time). Suddenly ads for the Alliance for Lifetime Income have popped up. I know it’s a direct result of the work we’re doing for a financial nonprofit, but it felt like the joke…

My big takeaway is that there is a new frontier in marketing out there and many large trade association members have made the jump. My question to associations out there is:

“What is your plan to keep up?”