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Keeping Up with Alexa for Associations
One of the most amusing parts of my job as a researcher is to see how my research life crosses into my real life on social media and...


Are Your Dues a Commodity?
I keep reading about associations considering lowering their dues or even, *gasp* considering “freemium” memberships. This seems to be a...


When $1B Meant Something
A retired friend likes to say he ran “a $1B arm of a company, when $1B meant something.” His words resonate more and more as I look at...


When an Association Dreams Big: 3 Lessons Learned
The American Society of Civil Engineers hosted the world premiere of Dream Big, a new 3D IMAX movie sponsored by the organization. The...


What Associations Can Learn From the 2016 Election Polls
The press and the nation were stunned this week when Donald Trump was elected President despite having been behind in the polls. Could an...


Are You Making it Easy to Participate in Your Association?
It’s October 19th at 10 PM Eastern. I’ll let you figure out why I’m Googling associations now. Suffice it to say I’m riled and I want to...


Businesses and Associations: Working Together to Make a Difference
Every business has heard the pitch from an association pitching their cause. It goes something like this… “For $1000, you can be a Gold...
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